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Nigerian Football; sporting dreams, financial speculations and national pride (Part 1)

Nigeria’s business directory presents the first of a series of insights into Nigerian Football and ‘The promise of golden times for the sport’. These articles will look at the highly lucrative investment on young footballing prospects, the damage being caused to the Nigerian game by the promise of money, the lack of infrastructure and the impact of failed dreams. Nigeria's Business Directory and its sports business team will simply introduce the current situation in this first article.

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Invest and Advertise in Nigeria’s 2nd most popular sport

Previously Nigeria’s Business Directory has highlighted the lucrative business of sport with the soccer industry hogging the limelight. A worthy competitor has emerged in dynamic UK based Nigerian Fighters Larry Ekundayo and former World Title challenger Ajose Olusegun who are fast becoming one of the most marketable tools around due to the international aspect of boxing and its re-emergence on terrestrial TV in the USA and the UK.

Boxing itself possesses the pre-requisites to become one of the most effective means of marketing for businesses, boxing is  now leading the rankings for alternative sports and activities for Nigerians to follow.
Boxing is a great sport to invest in or sponsor because offers so many qualities from which a top brand can align its self with, the list can include; strength, leadership, discipline, health, fitness, power, dynamism, superb spectacles, showmanship, pure entertainment and live action.

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How will Technology affect the Elections

Welcome to the age of the Android Phone, Samsung Galaxy, iPhone, iPad, Tablet, Laptop tools, all of which are utilised to connect people to the revolutionary Internet.

Whether its Social media, mobile phone based internet access and or other usage Nigerians based within the country itself and globally are utilising the web more than ever. Nigeria is at the forefront of providing mobile based technology and access to the Internet.

To welcome in the year the technology section of the Nigeria’s Business business newsletter will divert attention to the growing sector of online technology and mobile access and more importantly how the current political climate can and will be influenced by this all embracing facility.

Nigerians are accessing more online channels than ever, viewing more social media and video hubs like Youtube than ever before. Blogs and comment based websites are being invaded by Nigerians who wish to express their feelings to the world at large and the powers that be.

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The Oil Business Nigeria’s Blessing & Dependency

Can Africa’s largest economy sink to dangerous lows following the recent rapid drop in the World Oil prices?

Nigeria is a an Oil rich nation, a situation which has propelled it to the top of Africa’s rapidly growing economies as a rising star, but almost every part of this successful structure can be attributed to the Oil businesses. The current situation is now showing how this ‘Black gold’ can also become Nigeria’s worst nightmare. Celebrated by many yet shared by few, Oil is a serious issue.

Few know that 15 years ago Nigeria was selling Oil at a low $10 per barrel which had risen to a high of $120 at its height. This Oil source has sustained Nigeria’s economy by contributing an astounding 70% of all revenue that Nigeria generates.

The latter situation has to change, because the Oil fuels greed, dependency and mismanagement.

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Africa's Music Business has come of age / it's an investors dream

Has Nigerian music, 'the undisputed ambassador of African music and beats (known as Afro-beats) come of age'?

Many potential investors will be surprised at the progression of Nigerian music, you only have to take a short sharp and investigative look at one of the world’s most listened to genres of music to see the revenue generation.

Nigerian music or musicians of Nigerian heritage/influence have become truly mesmeric, with a huge undefined and underestimated market both in Nigeria and Internationally. It stands to reason that Nigeria with over 170 million people and hundreds of thousands of people in Diaspora should possess the unbridled potential of harnessing a truly thriving music industry.

As little as 5 years ago, the industry known as (Afro-Beats) possessed inadequate and underdeveloped areas such as marketing, music and artist management, piracy, stereotypical views, lack of investment and sluggish innovation, which led to the market being left behind. But there has been an evolution with regards the market moving upwards and onwards.  A major factor is the Hip-hop industries heavy weights, Like Kanye West initially signing D’Bang before he joined ‘Akon’s Konvict Muzik Label. Mr West also signed super producer Don Jazzy to his label G.O.O.D Music.

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