Nigeria’s business directory presents the first of a series of insights into Nigerian Football and ‘The promise of golden times for the sport’. These articles will look at the highly lucrative investment on young footballing prospects, the damage being caused to the Nigerian game by the promise of money, the lack of infrastructure and the impact of failed dreams. Nigeria's Business Directory and its sports business team will simply introduce the current situation in this first article.
Previously Nigeria’s Business Directory has highlighted the lucrative business of sport with the soccer industry hogging the limelight. A worthy competitor has emerged in dynamic UK based Nigerian Fighters Larry Ekundayo and former World Title challenger Ajose Olusegun who are fast becoming one of the most marketable tools around due to the international aspect of boxing and its re-emergence on terrestrial TV in the USA and the UK.
Boxing itself possesses the pre-requisites to become one of the most effective means of marketing for businesses, boxing is now leading the rankings for alternative sports and activities for Nigerians to follow.
Boxing is a great sport to invest in or sponsor because offers so many qualities from which a top brand can align its self with, the list can include; strength, leadership, discipline, health, fitness, power, dynamism, superb spectacles, showmanship, pure entertainment and live action.