Lenovo Group Ltd. (992), the world’s largest maker of personal computers, plans to expand its smartphone business in three west African countries this year as it builds on a surge in demand in Nigeria.
The company will sell models of data-enabled phones including the Vibe X and S930 in Nigeria starting in the first week of March, Graham Braum, Beijing-based Lenovo’s general manager for Africa, said in a Feb. 4 interview in Lagos. The company may start sales in Ghana and Ivory Coast later in the year, he said.
“Smartphones are fast becoming a primary platform for work, entertainment and social networking” in Nigeria, Braum said. Africa’s most populous nation with 170 million people is the next big market for Lenovo following a “successful” entrance in the United Arab Emirates and Saudi Arabia, he said.
Lenovo agreed to buy Google Inc.’s Motorola Mobility phone unit for $2.91 billion last month as it builds up its smartphone business to offset dwindling PC sales. The deal creates the world’s third-biggest smartphone vendor, behind Apple Inc. (AAPL) and Samsung Electronics Co., both of which already sell phones in Nigeria.
When we discuss the Nigerian music industry we are now inadvertently taking a short sharp and innovative look at one of the world’s most listened to genres of music. Nigerian music or musicians of Nigerian heritage/influence have become truly dominant (within a short space of time). It stands to reason that Nigeria with over 150 million people and hundreds of thousands of people in Diaspora should possess the unbridled potential of harnessing a truly thriving music industry.